So what does King Island, a well established cheese maker with product in every Australian supermarket do to keep up its market share - it recognises the demand established by smaller makers (hello Milawa and nicely done) for new varieties - like washed rind - and it makes its own. And I'm sure that it's breadth of distribution will mean it finds conumers. But....
King Island Washed Rind was a light-weight, nonthreatening meh of a curd. It was a reasonably ripe and soft piece so should have given a bit more in the flavour flav department. And to be fair it had the basic characteristics of a washed rind. It's got the typical musty, earthy aroma and the washed orange looking rind, but the slightly caramel flavour was probably developed for the mass market, and so lacks oomph.
AND WASHED RIND IS ALL ABOUT THE OOMPH.

Is cheese is good
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